Sony @ IFA Berlin 2009 At 2009's Internationale Funkausstellung in Berlin, Sony celebrated the launch of the new brand proposition: make.believe. A wealth of different new products in 42 shop-like displays invited the visitors to engage with the products: via 3D glasses, testing new camera features on panoramic displays or even on running machines. A central piazza in the middle of the hall gave tired visitors a chance to rest their feet while getting entertained by projections and live action.
After the success of last year's IFA, the London-based communications agency Freestate was commissioned to design and produce the show again. I was responsible for design and production of the graphics, working with a wonderful team who made this all happen within a tight schedule.
Find out more about Freestate on www.freestate.co.uk
Rio de Janeiro photo © Henning Bock
All site photos © James McCauley