Designing a logo is actually a sequence of different design tasks: first of all, listening very closely to your clients and identifying their identity needs. Secondly, coming up with a concept and an aesthetic for a word mark, a symbol or a monogram that matches and possibly enhances these needs. And finally: carefully moulding, whittling and fine-tuning the logo until it looks legible and appealing even at a tiny size. At least that’s the idea!

Here is a selection of word marks, symbols and monograms recently developed.