The Good Business Index
The Executive Coaching Consultancy asked me to create a look and feel for their not-for-profit the Good Business Initiative, with emphasis on designing the first Good Business Index Report.
Based on a few already existing parameters I assembled the colour palette and typography. Then I introduced a distinct graphic style that combined geometric elements with photos, hand-drawn elements and textures, creating a design language that translated the report’s findings into an accessible, playful and highly recognisable documentation of current business trends.
“The Good Business Index is a benchmark tool designed to investigate and indicate the environmental, social and governance performance of major companies operating in the UK, with an audience of graduates in mind.
From greenhouse gas emissions to a gender diverse board, the indicators have been created entirely with publicly available data. Established with principles of fairness, reliability and repeatability, the GBI encourage greater transparency and bring a focus to what consumers and workers can find out about a business themselves. And with a focus on the graduate audience, this report highlights some of the things that really matter to prospective employees choosing where they would like to start their careers.”